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Products

The product is one of the most important entities in setting up a store.

Create, edit, and delete products in the Products section.

You can create up to 100 000 products within one store.

Products page​

Listing​

All the store's products are displayed in the Products section as a table.

You can find the following information for each product:

  • Product name
  • Price (in default currency)
  • Inventory (amount of the product in stock if tracking is enabled)
  • Collection
  • Status

Use the search bar to find products by name:

Search bar

Filter products​

Use the filter to find the products you need easier.

You can filter products by:

  • Status
  • Inventory
  • Vendors
  • Collections
  • Type
info

If the non-default filtering method is selected, the icon has an indication Non-default indication

Steps:

  1. Select Filter by
  2. Hover the mouse cursor over the required filtering method
  3. From the drop-down list select the value

Sort products​

Use the sorting to find the products you need easier. You can sort products by:

  • Creation date
  • Name
  • Inventory
  • Price

By default, all the products are sorted by creation date, newest products are on the top of the list.

info

If the non-default sorting method is selected, the icon has an indication Non-default indication

Steps:

  1. Select Sort by
  2. Hover the mouse cursor over the required sorting method
  3. From the drop-down list select the value

Export products​

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Exporting products is available only in desktop view.

Steps:

  1. In the admin interface, go to Products>Products
  2. Select Export
  3. In the pop-up, select radio button to choose products to be exported into CSV file:
  • all products
  • products listed on the current page
  • selected products (pre-mark the checkboxes for the products you want to export)
  • products created within selected period (select Date field to choose date or period)
  1. Select Export
  2. Once your file is exported, close the pop-up window
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Depending on the size of the file, we can send the link to the file to your account email. Preparing the file may take some time.

Import products​

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Import of the products is available only in desktop view.

Steps:

  1. In the admin interface, go to Products>Products
  2. Select Import
tip

In the pop-up, you can select the link above the grey dashed frame to download a sample CSV, and find out whether your file meets the requirements.

  1. In the Import products pop-up, add your CSV file in one of the two ways:
  • select the grey dashed frame and choose file
  • drag the file into the grey dashed frame
  1. Mark checkbox to replace existing products with imported ones with same value in the "Handle" column
tip

Select Replace file to use another file instead of the previously selected.

  1. Select Import.
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Once your file is imported, you can see a pop-up window containing information about import results.

Status​

You can save the product in one of the statuses: Draft or Active. Product with Draft status can be saved only with filled in Product name field. Products with Draft status are visible in the general product list in the admin interface, but they are not displayed in Collections and in the product lists in the Website editor menu section.

For a product with Active status you need to fill in the Price field. The Active status is used for those products that are ready for sale. There are no display limitations for such products.

warning

When you change product status form Active to Draft, such products are deleted from sections in Website editor, from additional sales channels, and from active and abandoned carts. Also, such products are not displayed in collections.

Type​

Products can be Physical (goods) or Digital (anything that customer can get without using shipping). Once you save the created product, you cannot change its type.

Create product​

The product creation window contains two tabs: General and Options.

tip

If you want to offer products also in additional sales channels, make sure to choose Active status for products, add media, and fill in following parameters:

  • SKU / ID (also, fill it in for each variant of the product)
  • Barcode / ISBN, UPC, GTIN, etc.
  • Description
  • Vendor
  • Current quantity of product in stock (mark checkbox Track inventory and set quantity)

Products that do not have these parameters filled in may be excluded from the list for sale on the platform.

Steps:

  1. In the admin interface, go to Products
  2. Select Create Product
  3. Select radio button to choose product status: Draft or Active
  4. Select radio button to choose product type: Physical (goods) or Digital
  5. Fill in Product name
  6. In the Pricing block, enter prices for all currencies
  7. In the workspace, select Save
Optionally you can:
  • Fill in SKU field manually or select Generate SKU to generate SKU automatically (details)
  • Fill in Barcode and Description fields (details)
  • Correct the information in the SEO settings block (details)
  • Select Theme template for this page (details)
  • Add Vendor and Collections (details)
  • Add or create and add Tags (details)
  • Enter Comparative price (details)
  • Upload images and add YouTube links (details)
  • Mark Track inventory checkbox and set the current quantity of the product in stock (details)
  • Add options and variants of the product (details)

Edit product​

Steps:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Change the data
  4. Select Save

Delete product​

You can delete product in two different ways.

First way:

  1. In the admin interface, go to Products
  2. In the table, select Delete for the product you want to delete
  3. In the pop-up window, select Delete

Second way:

  1. In the admin interface, go to Products
  2. Select the product you want to delete
  3. In the bottom of the product page, select Delete
  4. In the pop-up window, select Delete

Product parameters​

Description​

Product name. Product name is the title of the product, as it is presented to your customers.

note

The product name must be unique within the store.

SKU. SKU (stock keeping unit)—a unique identification number of goods within the store.

tip

You can enter the SKU manually in the input field or generate it automatically by selecting Generate SKU in the field.

Barcode, ISBN, UPC, GTIN, etc. If your product has a Global Trade Item Number (GTIN), barcode, ISBN or UPS, you can enter that number in the input field.

Description.

tip

You can use the format bar to highlight in the description important things for the customer.

Describe the product for the customer in as much detail as possible: its functions, features, and details. In this way, your customer's expectations are more likely to match reality, so they will be satisfied and you will have less product returns.

info

Explore article to find a few recommendations on how to write strong product descriptions.

If your product is not original, but a copy of the brand, this must be stated in the product description.

WARNING

We can delete products that do not match the description. If there are many such products, we may completely delete the entire store. Please, be honest with your customers.

Management​

Theme template. At the moment, there is only a default template. It is not available to change it.

Vendor. You can specify a vendor for each product. In the future, you can make your search for products easier by using a filter by vendor name. Explore full article for more detailed information.

Collection. You can create product collections to help customers easily find the products they're interested in or highlight the store's special offers. Explore full article for more detailed information.

Tags. Tag products to organize them, simplify the search for your customers and create the best recommendations for the related products. You can use up to 250 tags for one product. Explore full article for more detailed information.

Tracking​

When creating a product, mark the Track inventory checkbox to keep track of product stock in the store.

tip

Keep selling product if out of stock. You can mark this checkbox if you expect this product to arrive in stock soon or if the actual quantity of the product in your stock does not match the quantity in the Unistore stock.

Pricing​

In the Pricing block, specify the cost of the product. If you trade using multiple currencies, set the price in all of them. You can add or remove currencies in the Settings. By default, all prices are calculated in US dollars.

note

The Price field is required if you select the Active product status.

In the Comparative price field, enter the price of the product without discounts, special offers, or promotions. Due to the presence of a comparative price, your customers understand the benefits of buying that particular product. The Comparative price field is optional.

Media​

tip

Check our Media optimization article to learn more about it.

Images serve to draw the customer's attention to the product and give a better sense of it.

tip

Images show details to the customer: how the product works, what its color, size, and quality are.

Use YouTube links to add product reviews to the description. You can add to product up to 5 images and up to 1 YouTube link.

All the uploaded images and added links are presented in the list under the upload files button. Explore full article for more detailed information.

SEO snippets​

SEO stands for "Search Engine Optimization", which is a process of attracting users to your website through search queries.

tip

SEO can make your website more visible for the potential customers, which means more traffic and more possibilities for converting leads into customers.

A snippet is a short description of a web page that appears on the search engine results page. It helps users better understand the content of the website and decide whether to choose it. Make the snippet more appealing by adding a page title, an attractive description, and quick link.

tip

Check our What is SEO? and SEO basics articles to learn more about it.

By default, data in the Title of search snippet field is copied from the Product name field, data in the Description of search snippet field is copied from the Description field. The URL value is generated automatically.

note

All values are in the input fields, so you can change them.

Options and variants​

If you sell many kinds of one product, you can add options and variants to it. Each option should have its variants. In total, you can add up to 3 options for any type of the product and no more than 100 variants for each product in total.

Options and variants listing​

Use Options tab of the product creation or edition page to add, edit or delete options and variants within the product.

All the product's variants are displayed in the Options tab as a table.

tip

Use horizontal scroll to find full content in the mobile view.

You can find the following information:

  • Options names
  • Variants names
  • Inventory (amount of the product in stock)
  • SKU / ID
  • Price (in default currency)

The options names are displayed at the top of the table columns from left to right (max.3) in the order they were added to the product.

note

Inventory, SKU / ID, and Price are fixed columns.

The variants are displayed in the table from top to bottom in the order they were added to the option.

info

There is no way to sort or filter variants of the product in the Options tab.

Add options and variants​

To add multiple options and automatically generated variants:

  1. In the admin interface, go to Products
  2. In the table, select the product you want to change
  3. Select Options tab
  4. Select Add Option
  5. In the sidebar, enter the option name into the input field
  6. Select Add variant
  7. In the empty chips, enter variant value
  8. Repeat if needed
  9. Close the sidebar
  10. In the workspace, select Save

To add a single variant based on existing options:

  1. In Products, select the product
  2. In Edit product, select Options tab
  3. Select Add Variant
  4. Fill in the variant parameters in the same way as for a product. In Options section, select the option values for the variant. In the Pricing section, enter prices for all currencies
  5. Select Save

Edit options​

Steps:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. Select Edit Options button
  5. In the Edit Optionssidebar, change options data
  6. Close the sidebar
  7. Select Save button

Edit variants​

You can edit variants in two different ways.

First way:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. Select Edit Options button
  5. Select variant chips
  6. Change variant value
  7. Close the sidebar
  8. Select Save button

Second way:

tip

Use this way to mass edit variants by switching between them using the list in the left panel.

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. In the table, select the variant you want to change
  5. Make changes
tip

You can quickly edit all variants of one product by switching them in the left menu.

  1. Select Save button

Delete options​

danger

When you delete an option, all of its variants are also automatically deleted.

Steps:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. Select Edit Options button
  5. In the Edit Options sidebar, select Delete next to the option you want to delete
  6. In the pop-up window, select Delete
  7. Select Save button

Delete variants​

note

If your store uses Unistore themes, the deleted variants are still shown on the store website as unavailable.

You can delete variants in three different ways.

First way:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. Select Edit Options button
  5. In the Edit Options sidebar, select cross on the variant chips you want to delete
  6. In the pop-up window, select Delete
  7. Close the sidebar
  8. In your workspace, select Save button

Second way:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. In the table, select the variant you want to delete
  5. In the bottom of the variant page, select Delete
  6. In the pop-up window select Delete
  7. In your workspace, select Cancel button to go back the product editing

Third way:

  1. In the admin interface, go to Products
  2. Select the product you want to change
  3. Select Options tab
  4. Select the variant you want to delete
  5. In the bottom of the variant page, select Delete
  6. In the pop-up window, select Delete
  7. In your workspace, select Save button