Other sales channels

Before you start

You need to have an account of the platform you want to use as sales channel. Also, you need to have products in Active status in your store.

Your store is your main sales channel on the Unistore platform. However, you can connect additional sales channels to sell products from your store at Unistore:

• Google Merchant Center

• Meta Commerce Manager

• TikTok Catalog Manager

Connecting sales channels allows you to offer your store's products on three additional platforms. You do not have to spend time creating products and updating information about them on each platform separately.

You can also monitor in Unistore reports on all sales made by customers that came from other sales channels.

For each platform, you can choose a different set of products that are better suited to them.

The list of products you want to sell on the platform is written to a file called a feed.

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If there are no products in the feed, none of your products are displayed on the platform.

All the parameters of the products that you have specified for them are inside this feed, the media is also taken into account. Information about your store's products is updated in a feed automatically. Keep in mind that the feed is updated according to the schedule you set on the platform.

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Platforms may ignore some products in the feed if the products have no images added or parameters are not filled in:

• SKU / ID (also, fill it in for each variant of the product)
• Barcode / ISBN, UPC, GTIN, etc.
• Description
• Vendor
• Current quantity of product in stock

To start selling with a new sales channel:

1. Register on sales channel platform
2. At Unistore, access sales channel
3. Add products to the feed and save it
4. Copy feed link
5. At the sales channel platform feed settings, paste link and set feed rules

Access sales channel

Desktop

1. In admin interface, select Other sales channels
2. Select sales channel from the list

Tablet

1. In admin interface, select
2. Select Other sales channels
3. Select sales channel from the list

Mobile

1. In admin interface, select
2. Select Other sales channels
3. Select sales channel from the list

Products

Add products to feed

Only products in Active status are included in the list for adding to the feed.

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If you change the status of any product added to the feed from Active to another, that product will be removed from the feed.

Products that are out of stock are not displayed on the sales channel platform, even if they are added to the feed. If the Track inventory checkbox on product page is unchecked, such product is considered available and could be displayed on the sales channel platform.

Steps:

1. Access sales channel
2. In Products section, select Add Product
3. Mark checkboxes for products you want to add to the feed

tip

Mark the topmost checkbox to select all products.

Use the search bar to find the products and their variants by name.

3. Select Add
4. Select Save

Sort products in feed

Product sorting for the feed is similar to sorting in the Products section.

You can sort products in the feed by:

• Name
• Inventory
• Price
• Creation date

Filter products in feed

Product filtering for the feed is similar to filtering in the Products section.

You can filter products in the feed by inventory.

Delete product from feed

Steps:

1. In Products section, find in the list the product that you want to delete from the feed
2. Select

tip

Use horizontal scroll to find button for deleting product from the feed in the mobile view.

You can use the bulk operation bar to delete from a feed more than one product at a time:

1. In Products section, mark the checkboxes of the products you want to delete

tip

Mark the topmost checkbox to select all products.

Use the search bar to find the products and their variants by name.

2. In the bulk operation bar, select Delete
3. In the pop-up window select Delete